Rating Rationale
April 24, 2025 | Mumbai
Cheviot Co Ltd
Ratings reaffirmed at 'Crisil A+/Stable/Crisil A1+'
 
Rating Action
Total Bank Loan Facilities RatedRs.34 Crore
Long Term RatingCrisil A+/Stable (Reaffirmed)
Short Term RatingCrisil A1+ (Reaffirmed)
Note: None of the Directors on Crisil Ratings Limited’s Board are members of rating committee and thus do not participate in discussion or assignment of any ratings. The Board of Directors also does not discuss any ratings at its meetings.
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

Crisil Ratings has reaffirmed its ‘Crisil A+/Stable/Crisil A1+’ ratings on the bank facilities of Cheviot Co Ltd (CCL).

 

The ratings continue to reflect the healthy market position of CCL in the jute industry and its strong financial risk profile. These strengths are partially offset by exposure to risks posed by change in regulations and easy access to cheaper substitutes.

Analytical Approach

Crisil Ratings has evaluated the standalone business and financial risk profiles of CCL.

Key Rating Drivers & Detailed Description

Strengths:

Healthy market position in the jute industry, supported by a diversified product portfolio: The business risk profile is supported by a diversified product profile, wide geographic reach, healthy operating efficiency and extensive experience of the promoters in the jute industry. The vast product portfolio and geographic reach mitigate the risk of any product becoming obsolete or a slowdown in a particular economy. Besides processing jute, the company produces high-yielding, value-added products such as yarn, hessian, and superior hessian cloth. The yarn and superior hessian are widely used in international markets and generate a higher margin. CCL has also commissioned its new weaving unit in fiscal 2023.

 

However, as market sentiment and export demand remain muted amidst global challenges, capacity utilisation of the new unit has been lower than expected. For the first nine months of fiscal 2025, revenue was around Rs 305 crore (as against Rs 339 crore reported in the first nine months of fiscal 2024) while the operating margin stood at 10.64%. Gradual revival in demand, both in domestic and export markets, and ramp up in capacity utilisation should strengthen the market position and contain the impact of rise in employee cost with effect from February 2024 over the medium term.

 

Strong financial risk profile: Networth of Rs 518 crore as on March 31, 2024, is supported by steady revenue and healthy profitability, coupled with controlled dividend payout. Gearing and total outside liabilities to total networth ratios were also low at 0.02 time and 0.11 time, respectively, as on the same date. Low external debt has also led to strong debt protection metrics. Regular capital expenditure (capex) towards technology upgradation and replacement of old machinery is generally met via internal accrual. In the absence of any large, debt-funded capex, the financial risk profile should sustain at similar levels over the medium term.

 

Weakness:

Exposure to risks posed by change in regulations and easy access to cheaper substitutes: The domestic jute industry is highly regulated, especially in key areas such as pricing and sales. The Cabinet Committee on Economic Affairs fixes the minimum support price (MSP) for raw jute, to prop up jute prices and ensure security for farmers. Variation in MSP on raw jute from state to state and jute varieties, affects the end-price of products. Also, under the aegis of the Jute Packaging Material (compulsory use in packaging commodities) Act (JPMA), 1987, the government has made it mandatory to use jute bags for packaging of sugar and food grains for consignments varying from 26-100 kg. This regulation has been a key growth driver for the industry. The Act, however, exempts consumer packs of 25 kg and below, and packaging of food grains and sugar for export. Also, conditions of the Act are diluted as substitutes such as plastic bags are available at 30-50% lower rates. Besides, the government occasionally permits reuse of jute sacks for storage of food grains, affecting sales. Additionally, the government is the largest consumer of jute sacks in the domestic market, accounting for nearly 60% of demand.

Liquidity: Strong

Bank limit utilisation was negligible, averaging around 22.12% for the 12 months ending November 30, 2024. Expected cash accrual of Rs 30-35 crore will aid liquidity in the absence of any term debt obligation over the medium term. Unencumbered investments in debt and equity marketable instruments and cash balance are estimated to be around Rs 280 crore on December 31, 2024. CCL declared a final dividend of Rs 5 (50%) per share on 60,16,875 ordinary shares of face value of Rs 10 each, amounting to Rs 3.01 crore for the year ended March 31, 2024. The company also bought back 1,75,000 fully paid-up ordinary shares of Rs 10 each for Rs 1,800 per share, amounting to capital outlay of Rs 31.5 crore in fiscal 2025. However, no significant dilution of liquidity is likely over the medium term. The current ratio was healthy at 5.15 times as on March 31, 2024.

Outlook: Stable

Crisil Ratings believes CCL will continue to benefit from the extensive experience of its promoters in the jute industry and its diversified product profile and wide distribution network and is likely to maintain a strong financial risk profile.

Rating sensitivity factors

Upward factors

  • Sizeable and sustained growth in revenue, steady capacity utilisation with operating margin of 12-13%, generating higher cash accrual
  • Sustenance of financial risk profile with increase in investments in safer avenues

 

Downward factors

  • Sustained decline in revenue and operating margin below 10%, weakening the market position and leading to lower cash accrual
  • Large dividend payout/buy-back of equity shares or investments in risky assets exerting pressure on financial risk profile, also leading to significant dilution in liquidity

About the Company

Incorporated in 1897, CCL is the flagship company of the Cheviot group, which has interests in jute, tea, and leather businesses. The company got its current name in 1976, when Mr BD Kanoria took over the operations. Currently, his son, Mr HV Kanoria is the chairman and managing director.

 

CCL manufactures and exports high-value, non-traditional, diversified jute yarn and fabric, such as precision fine jute yarn, sacking cloth, hessian cloth and bags, sacking bags (for packing food grain and other allied purposes), 4–36-pound jute yarn and superior hessian cloth. It has two manufacturing units in West Bengal: at Budge-Budge and Falta Special Economic Zone (an export-oriented unit). The company generates around 40% of its revenue from exports. It also has a captive power plant with an installed capacity of 3.14 megawatts; however, power is sourced from CESC Ltd and the captive plant is kept as a stand-by arrangement.

Key Financial Indicators

As on / for the period ended March 31

 

2024

2023

Operating income

Rs crore

462.93

563.57

Reported profit after tax

Rs crore

69.39

54.46

PAT margin

%

14.99

9.66

Adjusted debt/Adjusted networth

Times

0.02

0.01

Interest coverage

Times

157.46

172.76

Any other information: Not Applicable

Note on complexity levels of the rated instrument:
Crisil Ratings` complexity levels are assigned to various types of financial instruments and are included (where applicable) in the 'Annexure - Details of Instrument' in this Rating Rationale.

Crisil Ratings will disclose complexity level for all securities - including those that are yet to be placed - based on available information. The complexity level for instruments may be updated, where required, in the rating rationale published subsequent to the issuance of the instrument when details on such features are available.

For more details on the Crisil Ratings` complexity levels please visit www.crisilratings.com. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN Name Of Instrument Date Of Allotment Coupon Rate (%) Maturity Date Issue Size (Rs.Crore) Complexity Levels Rating Outstanding with Outlook
NA Cash Credit NA NA NA 10.00 NA Crisil A+/Stable
NA Non-Fund Based Limit NA NA NA 22.00 NA Crisil A1+
NA Proposed Term Loan NA NA NA 2.00 NA Crisil A+/Stable
Annexure - Rating History for last 3 Years
  Current 2025 (History) 2024  2023  2022  Start of 2022
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT 12.0 Crisil A+/Stable   -- 25-01-24 Crisil A+/Stable   -- 17-11-22 Crisil A+/Stable / Crisil A1+ Crisil A+/Stable / Crisil A1+
Non-Fund Based Facilities ST 22.0 Crisil A1+   -- 25-01-24 Crisil A1+   -- 17-11-22 Crisil A1+ Crisil A1+
All amounts are in Rs.Cr.
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Name of Lender Rating
Cash Credit 10 Axis Bank Limited Crisil A+/Stable
Non-Fund Based Limit 15 Axis Bank Limited Crisil A1+
Non-Fund Based Limit 7 Axis Bank Limited Crisil A1+
Proposed Term Loan 2 Not Applicable Crisil A+/Stable
Criteria Details
Links to related criteria
Criteria for manufacturing, trading and corporate services sector (including approach for financial ratios)
Basics of Ratings (including default recognition, assessing information adequacy)

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